Your Senior
Lending Expert
Smartfi® is a wholesale-only lender,
providing reverse mortgage solutions nationwide.
Put expertise in your pocket.
About Us
We are a quickly growing reverse mortgage wholesale lender with over 110 years of collective reverse mortgage experience. We are a national lender that partners with mortgage brokers and financial institutions, such as mortgage lenders, banks, and credit unions, to bring secure reverse mortgage solutions to senior homeowners.
At Smartfi®, we equip our partners with industry expertise, training, marketing support, and product and platform innovation. We offer FHA Home Equity Conversion Mortgages and a proprietary jumbo reverse, Smartfi Choice.
Our concierge-style service, Reverse Origination Simplified with Smartfi (ROSS), makes it easy for new partners to get started in the reverse space. ROSS requires no technology or infrastructure investment and provides extra support throughout the loan process.